ja! Joghurt nach griechischer Art Natur

This product is a Greek-style plain yogurt sold under the 'ja!' brand. The brand 'ja!' is a major private label (store brand) launched by the German REWE Group in 1982. It was designed as a budget-friendly option to compete with discount retailers like Aldi and Lidl.

The packaging indicates that the yogurt is produced in Germany, specifically for the REWE Group. As a private label, the production is often outsourced to specialized dairy manufacturers within Germany that meet the retailer's specifications. The brand remains under the ultimate ownership of the REWE Group, one of the leading trade and tourism groups in Germany and Europe.