Specially Selected Mature Cheddar & Red Onion Hand Cooked Crisps

Specially Selected is a premium private-label brand owned and sold exclusively by the supermarket retailer Aldi. This specific product, Mature Cheddar & Red Onion Hand Cooked Crisps, is part of their gourmet range designed to compete with high-end snack brands.

The product is manufactured in the United Kingdom, as evidenced by the 'Made with British Potatoes' labeling and the Union Jack logo on the packaging. This supports Aldi's strategy of sourcing many of its fresh and grocery items from local suppliers within the UK market to ensure quality and support domestic agriculture.

Aldi is a German-founded global discount supermarket chain. The UK operations are managed by Aldi Stores Ltd, a subsidiary of the international Aldi Süd group. The brand focus is on providing high-quality artisanal-style snacks at a lower price point than traditional premium brands.