MAGURA Bicycle Disc Brakes

MAGURA is a premium manufacturer of hydraulic brake systems and engineering components, deeply rooted in German industrial history. Founded in 1893 by Gustav Magenwirth in Bad Urach, the brand name is a portmanteau of the founder's name and the location: MAgenwirth GUstav RAch.

The company is internationally recognized for pioneering the first hydraulic rim brake and remains a market leader in high-performance disc brakes for bicycles, motorcycles, and industrial applications. While the brand maintains significant high-tech manufacturing facilities in Germany to ensure its 'Made in Germany' quality standards, high-volume production and specific assemblies are also handled by their global network, particularly through the MAGURA Asia subsidiary in Taiwan to serve the global bicycle industry.

Today, the brand operates under the umbrella of Magenwirth Technologies GmbH. The owner structure remains closely tied to its heritage, maintaining a focus on technical innovation and hydraulic precision assembly.