Dreft The Ultimate Care Colour liquid detergent

Dreft is a prominent laundry detergent brand with a complex history involving regional branding differences. While originally introduced in the United States in the 1930s by Procter & Gamble as the first synthetic detergent, the brand has evolved differently across international markets. In the Benelux region and parts of Europe, the Dreft name is widely used for both dishwashing liquids and high-quality laundry detergents designed for delicate fabrics and color protection.

Today, the brand is part of the global portfolio of Procter & Gamble (P&G). In Europe, manufacturing is concentrated in large-scale P&G facilities located in countries such as Italy and France to serve the continental market. Although the brand is managed under the American multinational's corporate umbrella, it maintains a strong local presence throughout Europe through established distribution networks and regional subsidiaries.