Glorix bleach and cleaning products

Glorix is a widely recognized brand specializing in household hygiene and disinfection, most famous for its thick bleach products. The brand has a strong heritage in Europe, particularly in the Netherlands, where it has been a household staple for decades. It is part of a larger global family of hygiene brands, often marketed under the name Domestos in other international markets like the United Kingdom and Central Europe.

While the brand originated as a local disinfectant line, it was eventually acquired and integrated into the portfolio of one of the world's largest consumer goods conglomerates. Manufacturing takes place in multiple locations across Europe and globally to serve local markets efficiently. Today, the brand continues to innovate in the category of surface care, toilet hygiene, and clinical-grade disinfection.