Hello Sensitive Dishwashing Liquid

Hello Sensitive is a private label brand developed specifically for the Danish market, primarily sold through the retail chains of Salling Group, such as Netto, Føtex, and Bilka. The brand focuses on hypoallergenic and environmentally friendly household products.

The dishwashing liquid is recognized by several certifications visible on the label, including the Nordic Swan Ecolabel and the Asthma Allergy Nordic label, which guarantee that the product meets strict environmental and health standards. It is also certified vegan. As a private label product for a major Danish retailer, it is manufactured in Denmark by specialized chemical-technical production partners to ensure high quality and compliance with local sustainability goals.

The ultimate ownership lies with Salling Group, Denmark's largest retail group. The group is owned by the Salling Foundations, which ensures that a portion of the profits is reinvested into Danish society through various cultural and charitable donations.