Lambi Paper Towel

Lambi is a premium household tissue brand, widely recognized for its softness and high quality, symbolizing hygiene and comfort in many European households. Originally launched in 1965, the brand was developed to provide a superior, softer experience compared to standard paper products available at the time. Its iconic lamb mascot reflects the brand's core values of puffiness and gentleness.

The manufacturing process of Lambi products is distributed across several Scandinavian and European locations to optimize logistics and ensure freshness of supply. The brand is under the ownership of Metsä Tissue, which is part of the Finnish Metsä Group. Metsä Group is a cooperative owned by over 90,000 Finnish forest owners, ensuring a sustainable supply chain from wood fiber to the finished paper towel. This ownership structure emphasizes Nordic heritage and long-term sustainability in forest management.