Qilive LED TV Q32H251B

Qilive is the internal private-label brand for electronics and home appliances developed by the French retail giant Auchan. Launched to provide high-tech products at competitive prices, the brand covers a wide range of devices from smartphones and televisions to small kitchen appliances.

While the brand was conceived in France, the manufacturing of Qilive products is outsourced to global Original Equipment Manufacturers (OEMs). TVs, in particular, are frequently produced in China by large-scale electronics manufacturers or in Turkey via partnerships with companies like Vestel. As a private label, Qilive is owned and distributed exclusively by the Auchan Retail group through its hypermarket chains across Europe and other international markets.