Kunft Small Appliance

Kunft is a private-label brand specialized in household appliances and consumer electronics. The brand was established in Portugal to provide budget-friendly alternatives to major international electronics brands. Its portfolio includes a wide range of products from kitchen gadgets like toasters and blenders to larger items like air conditioning units and televisions.

The brand is owned by Sonae, specifically through its retail electronics division, Worten. While the brand is Portuguese in origin and conception, the physical manufacturing of the products primarily takes place in China to maintain competitive entry-level pricing. Kunft products are primarily distributed through Worten stores across Portugal and Spain, serving as a key value-tier brand for the retailer.