Trekpleister 50 High Sunmilk

Trekpleister Sunmilk is a private-label sun protection product tailored for the Dutch market. Trekpleister, a well-known pharmacy and drugstore chain in the Netherlands, was founded in 1980 and initially operated as part of the De Boer discount group. Since 2002, the brand has been part of the A.S. Watson Group, a global leader in health and beauty retail based in Hong Kong.

The manufacturing of Trekpleister's own-brand products typically occurs in the Netherlands or other European countries through contract manufacturers specialized in dermatological care. The brand focuses on providing affordable personal care and health products to Dutch consumers. The ultimate ownership lies with CK Hutchison Holdings, the parent company of A.S. Watson, which oversees an extensive portfolio of international retail brands.