L'Oréal Paris Casting Crème Gloss 415 Ice Brown

L'Oréal Casting Crème Gloss is a popular semi-permanent hair color brand owned by the L'Oréal Group. It was originally developed in France as part of L'Oréal's mission to bring innovative hair coloring technology to the retail market. The product is designed as an ammonia-free alternative for home hair coloring.

Today, while L'Oréal is a French multinational, its manufacturing network is vast. Casting Crème Gloss is primarily manufactured in L'Oréal's large-scale production facilities such as the Soproreal plant in Belgium, which specializes in hair colorants for the European market. The brand is managed by L'Oréal Paris, the flagship division of the L'Oréal Group, which remains headquartered in Clichy, France. Ownership has remained consistent with the Bettencourt Meyers family holding a significant stake in the parent company.