Simply Walnuts

Simply (stylized as 'Simplo') is a private label brand primarily associated with Carrefour, particularly within its Turkish and French distribution networks. This brand focuses on essential products with minimal packaging to offer competitive pricing. As a store brand, the walnuts are sourced from various global regions depending on the season and wholesale availability, including Turkey, France, or the USA.

The brand was developed by the Carrefour Group to replace older discount tiers like 'Carrefour Discount', aiming to provide a clean and straightforward visual identity for budget-conscious consumers. Because it is a private label, the ultimate ownership lies with the retail giant Carrefour, headquartered in France.