WC Frisch Violett Kraft Aktiv Magnolie

WC Frisch is a leading German brand in the toilet care sector, known for its innovative rim blocks and cleaning solutions. The brand was originally established by Henkel, a prominent German chemical and consumer goods giant that first introduced specialized toilet cleaners under various names before consolidating them under the WC Frisch identity. Known internationally as Bref in many markets, the brand focuses on hygiene, fragrance, and limescale prevention.

Today, WC Frisch remains a core part of Henkel AG & Co. KGaA's Laundry & Home Care portfolio. While the brand originated in Germany—where it maintains a dominant market share—manufacturing is distributed across several European facilities to serve local markets efficiently. The product shown, Kraft Aktiv, is part of a flagship line characterized by its four-function formula which provides cleaning foam, anti-limescale action, dirt protection, and enhanced freshness with colored water effects.