WC Frisch Kraft Aktiv Violet

WC Frisch is a prominent German household brand specializing in toilet hygiene products. Originally established in Germany, the brand became a staple in European households for its innovative toilet rim blocks and cleaning solutions.

Today, the brand is owned by Henkel AG & Co. KGaA, a German multinational chemical and consumer goods company headquartered in Düsseldorf. Manufacturing for WC Frisch products occurs across various European locations, primarily in Serbia and Hungary, to serve its extensive market in Germany, Austria, and Switzerland (DACH region). The brand operates under the name 'Bref' in many other international markets while maintaining the local 'WC Frisch' identity in its home territory.