GARD Festigerspray Volumen

GARD is a long-standing German hair care brand originally launched in the late 1960s by the company Colgate-Palmolive. It became a household name in Germany, famous for its advertising slogan "Gard Haarstudio." Over the decades, the brand's ownership shifted through various major corporations, including Doetsch Grether.

Today, GARD is owned by the Fit GmbH, a medium-sized German company based in Zittau. Fit GmbH acquired the brand in 2015 as part of a strategy to expand its portfolio with traditional German brands. The product shown, a volume styling spray with magnolia extract, is manufactured in Germany, aligning with Fit GmbH's commitment to local production and high quality standards for the European market.