Alterra Naturkosmetik Reine Pflanzenölseife Granatapfel

Alterra is a private label brand specialized in certified natural cosmetics. It was founded in Germany by the Rossmann drugstore chain. The brand focuses on using plant-based ingredients and sustainable practices, often carrying labels like NATRUE or the Vegan Society flower.

Manufacturing of Alterra products typically occurs within Germany or neighboring European countries to maintain high quality standards and reduce transport emissions. As a Rossmann own-brand, it is distributed exclusively through Rossmann stores and their online platforms. The ultimate ownership lies with Dirk Rossmann GmbH, which continues to be a family-run enterprise based in Lower Saxony, Germany.