Sportyfeel Protein Drink

Sportyfeel is a private label sports nutrition brand originally launched by the Finnish retail cooperative Lidl Suomi (Lidl Finland). It was developed to provide affordable yet high-quality supplements and protein-enriched products for health-conscious consumers and athletes.

The brand's production is primarily centered in Finland, leveraging high-quality Nordic dairy resources for its liquid protein shakes. While the brand is synonymous with the Lidl ecosystem in Finland, the ultimate ownership lies with the Schwarz Group, one of the world's largest retail conglomerates. The products are designed to meet specific European dietary standards, often featuring lactose-free milk and added vitamins.