Sportyfeel 90 Protein

Sportyfeel is a private label brand primarily established and distributed in the Nordic and DACH regions. Originally launched as a fitness-oriented line by the Finnish retail giant Lidl Suomi (Lidl Finland), the brand has become a staple in Lidl grocery stores across Europe, including Germany and Austria.

The product shown is a protein supplement powder designed for athletes. While the brand originated in Finland to meet the growing demand for affordable high-quality sports nutrition, the manufacturing is often centralized in Finland or other EU-based facilities to serve the European market. As a private label, it is entirely owned and managed by the Lidl retail group, which is a subsidiary of the Schwarz Group.