Sportyfeel Protein 90

Sportyfeel is a specialized sports nutrition brand developed in Finland. The brand was originally created by the Finnish retail giant S Group (S-ryhmä) to provide high-quality but affordable protein and recovery products for active consumers.

Most Sportyfeel products, including the liquid protein drinks, are manufactured in Finland, often in collaboration with major Finnish dairy processors like Valio or Juustoportti, ensuring the use of local Nordic ingredients. The brand remains an exclusive private label of S Group, which manages its distribution across their extensive network of supermarkets such as Prisma, S-market, and Alepa. Today, it stands as one of the most recognizable domestic fitness brands in the Finnish market.