Wrangler Body Bespoke jeans

Wrangler is an iconic American brand known since 1947 for its rugged denim and western heritage. The 'Body Bespoke' line is a specialized technical innovation designed to provide an optimized fit for every size, focusing on the placement of pockets and seams. Originally founded by the Blue Bell Overall Company in North Carolina, USA, the brand has evolved from workwear to a global fashion staple.

Today, Wrangler is owned by Kontoor Brands, Inc., a spin-off from the VF Corporation. While the brand carries deep roots in American cowboy culture, its manufacturing footprint is global, with production facilities spread across various countries including Mexico, Mauritius, and multiple Asian and African nations to serve international markets like Germany and the broader EMEA region.