The Natural Confectionery Co. Rainbow Snakes

The Natural Confectionery Co. (TNCC) is a prominent Australian confectionery brand known for its range of gummy sweets that emphasize a lack of artificial colors and flavors. The brand has its roots in the Sunrise Confectioners company, which was established in Australia during the early 1940s. Over the decades, it evolved into the brand we recognize today, becoming a household name in the Australian market for its 'no nasty' approach to treats.

The production for the Australian and New Zealand markets primarily takes place in Australia, specifically at facilities in Victoria. The brand is famous for iconic shapes like snakes, dinosaurs, and fruit salad chews. The packaging often highlights environmental initiatives, such as the use of renewable electricity in its manufacturing processes.

In terms of ownership, the brand has transitioned from local hands to global corporate structures. It was previously owned by Cadbury Schweppes before becoming part of the Kraft Foods portfolio. Following the corporate spin-off of Kraft's snack foods division, the brand is now under the ultimate ownership of Mondelez International. Mondelez is a global snacking powerhouse headquartered in the United States, managing the brand through its local Australian subsidiary.