Tru-Cape Pear

Tru-Cape is South Africa's leading exporter of apples and pears. The brand was established in 2001 through a joint venture to market the fruit of Two-a-Day and Ceres Fruit Growers, two major agricultural cooperatives.

The pears are primarily grown in the fertile valleys of the Western Cape region, which provides the ideal Mediterranean climate for deciduous fruit production. The product is managed by Tru-Cape Fruit Marketing, which handles the logistics, quality control, and global distribution for over 500 grower-shareholders. As of 2026, the company remains a central pillar of the South African agricultural export economy, maintaining its status as a producer-owned marketing entity.