Macro Organic Lentils

Macro Organic Lentils Brand Overview

Macro Wholefoods Market is a prominent health-focused private label brand exclusively found at Woolworths supermarkets throughout Australia and New Zealand. The brand was originally derived from the Macro Wholefoods Market chain, which was acquired by Woolworths Group in 2009 to bolster its presence in the organic and natural foods sector.

Manufacturing and Sourcing

While the brand is Australian-owned, this specific product, Macro Organic Lentils, is typically manufactured in Italy, leveraging high-quality European organic farming standards. The product is ACO (Australian Certified Organic) certified, ensuring it meets rigorous organic production requirements even when processed overseas.

Ownership and Distribution

Today, the brand is fully integrated into the Woolworths Group ecosystem. As one of Australia's largest retail corporations, Woolworths Group manages the entire supply chain and distribution for Macro products. The brand focuses on providing accessible, better-for-you options across various categories, including pantry staples, snacks, and fresh produce, maintaining a strong emphasis on additive-free and organic certification.