Eraldo Di Paolo Acrylic Colour

Brand Origin and History

Eraldo Di Paolo is a popular brand within the Australian art community, known for providing a wide range of affordable, high-quality art supplies. Despite the Italian-sounding name, which evokes a sense of classical artistic tradition, the brand is a private label specifically developed for the Australian market. It was designed to cater to both hobbyists and professional artists who require consistent pigments and reliable flow at a value-orientated price point.

Manufacturing and Product Range

The production of Eraldo Di Paolo acrylics and various other art tools is carried out in China. By focusing manufacturing operations there, the brand is able to maintain competitive pricing while ensuring the products meet the specific standards for the Australian retail sector. Their catalog includes everything from 500ml tubs of acrylic paint, like the turquoise pictured, to canvases, brushes, and easels.

Ownership and Distribution

The brand is owned and exclusively distributed by Riot Art & Craft. For many years, Riot Art & Craft operated a major chain of physical stores across Australia. While the company underwent a significant restructuring in recent years, pivoting towards an online-first model, it remains the ultimate owner and distributor of the Eraldo Di Paolo line. This internal brand strategy allows the company to control the quality and supply chain of one of its most recognizable product lines.