Planet Fitness health club services

Planet Fitness is a major American fitness center franchise that has revolutionized the gym industry by focusing on a 'Judgement Free' environment. Founded in Dover, New Hampshire, the brand aimed to attract casual gym-goers rather than dedicated athletes or bodybuilders, offering low-cost memberships and a relaxed atmosphere.

While the company is headquartered in the United States, its operations span across several countries including Canada, Australia, Panama, and Mexico. As a franchise-led business, individual gym equipment and facilities are established locally, though the corporate standards and branding are strictly managed from their American headquarters.

The brand is owned by Planet Fitness, Inc., a publicly traded corporation. It grew from a single struggling gym into one of the largest fitness franchises in the world, known for its iconic purple and yellow branding and community-focused initiatives like 'Pizza Mondays.'