Blueair Blue Pure Max Air Purifier

Blueair is a globally recognized brand specializing in air purification technology. Founded in Stockholm, Sweden, the brand established itself by focusing on high-efficiency particulate air (HEPA) filtration combined with electrostatic charging, known as HEPASilent™ technology. This innovation allowed the brand to deliver high clean air delivery rates with lower noise levels and energy consumption compared to traditional purifiers.

The Blue Pure Max series is a contemporary line designed for residential use, featuring customizable pre-filters and advanced sensor integration. While the engineering and design roots remain in Sweden, the manufacturing of most retail units is conducted in China to serve the global market efficiently.

In 2016, Blueair was acquired by Unilever, the British multinational consumer goods company. This acquisition integrated Blueair into Unilever's Home Care division, providing the brand with a massive global distribution network and R&D resources to maintain its position as a leader in the premium air purification segment through 2026 and beyond.