Covalact de Țară Lapte Bătut

Covalact de Țară is one of the most recognizable dairy brands in Romania, specifically known for traditional fermented milk products like 'lapte bătut' (beaten milk) and 'sana'. The brand has deep roots in the Romanian dairy industry, symbolizing quality and local tradition. The product featured is a cultured milk drink that is widely consumed for its probiotic benefits and refreshing taste.

While the brand originated as a local state-owned entity in the Covasna region, it has undergone significant ownership changes over the last two decades. After being owned by the SigmaBleyzer private equity fund, it was eventually acquired by the French dairy giant Lactalis. Today, the brand operates as part of the Lactalis Group's extensive portfolio in Romania, though it maintains its distinct local branding and traditional recipes. Manufacturing primarily takes place at the company's facilities in Sfântu Gheorghe, Romania, utilizing local milk supplies to serve the domestic market.