Made O'Meter
Discover where a brand or product originates
Kari Traa is a prominent athletic wear brand founded by the Olympic champion of the same name. Originating in Norway, the brand specifically focuses on base layers and sportswear designed by women for women. The distinct patterns, such as the rose and chevron-style knits seen in the image, have become iconic signatures of the brand's aesthetic.
While the brand was founded in Voss, Norway, production is handled across several countries globally to meet international demand. The brand is now a flagship part of the Active Brands portfolio, which manages several high-performance outdoor and sports labels. This ownership structure ensures that the brand maintains its Nordic heritage and technical quality while expanding its distribution across Europe and North America.
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