Fresh Active Orange Sternfrucht soft drink

Fresh Active is a private-label beverage brand specifically associated with the German discount supermarket chain Netto Marken-Discount. This particular variant, Orange Sternfrucht (Orange Starfruit), is a carbonated refreshment popular in the German market for its isotopic-style marketing and fruity profile.

The product is manufactured within Germany to supply the extensive network of Netto retail stores. As a private label, it is designed to offer a competitive alternative to major international soda brands, utilizing local bottling facilities to maintain a low price point and ensure supply chain efficiency.

Ownership of the brand lies with Netto Marken-Discount Stiftung & Co. KG, which is a subsidiary of the Edeka Group. The Edeka Group is the largest German supermarket corporation, operating as a cooperative. Consequently, the brand is firmly rooted in the German retail landscape with its ultimate management and strategy dictated by the Edeka headquarters in Hamburg.