Pets at Home My VIP Magazine

My VIP Magazine is a specialized publication produced specifically for the Pets at Home 'VIP' (Very Important Pet) club members. The magazine serves as a premium content platform offering pet care advice, expert tips, and exclusive offers for pet owners. It is a key marketing and loyalty tool for the brand, distributed throughout its extensive retail network in the United Kingdom.

The publication is an internal asset of Pets at Home, the UK's leading pet care business, which was founded in 1991. While the magazine is often distributed for free to club members, it carries a retail price for non-members. The brand has grown from a single store in Chester to a nationwide presence that includes retail stores, grooming salons, and veterinary practices. Ownership of the brand and its media assets remains within the Pets at Home Group PLC, headquartered in Handforth, Cheshire.