ROIG Rent a Car

ROIG is a premier local mobility provider based in Mallorca, Spain, with a history dating back to 1953. The brand was established when Rafael Roig Oliver purchased a Citroën B10, which served as the first taxi for tourists in the Cala d'Or area. Over the decades, the business expanded from a single taxi service into a comprehensive transportation group including buses, luxury transfers, and a large fleet of rental vehicles.

Today, ROIG operates as a deeply rooted local powerhouse in the Balearic Islands. Unlike the multinational car rental chains, ROIG emphasizes its identity as a "local expert," offering personalized services such as airport transfers, chauffeur-driven cars, and even regional specialties like ensaimada reservations for travelers. The company remains a family-owned enterprise that prioritizes the Mallorcan economy and sustainable tourism practices.

Managed by the founding family, the brand has continually updated its fleet and technology, introducing smart-lock mobile pickups and electric vehicle options to meet modern demands. It remains a key strategic player in the Mediterranean tourism industry, headquartered and operated entirely out of Majorca.