Avis Car Rental Services

Avis Brand Analysis

Avis is a globally recognized mobility brand founded in 1946 by Warren Avis at Willow Run Airport in Detroit, Michigan. It gained historical significance as the first car rental operation located at an airport. The brand is famous for its long-standing 'We Try Harder' marketing campaign, which helped establish it as one of the world's leading figures in the travel and transportation sector.

As a service-based brand, its 'manufacturing' refers to its global operations. Avis maintains a presence in approximately 165 countries with thousands of locations. Its fleet is sourced from various global automotive manufacturers, including Ford, Toyota, and Stellantis, depending on the local market requirements and regional distributor agreements.

Today, the brand is owned by the Avis Budget Group, a leading global provider of mobility solutions. Headquartered in Parsippany, New Jersey, the parent company manages several major brands including Budget Rent a Car and Payless Car Rental. The company operates a hybridized model of corporate-owned locations and independently owned franchises to maintain its massive international footprint.