Made O'Meter
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Viakal, also marketed as Antikal in certain European territories, is a household cleaning brand specialized in the removal and prevention of limescale. The product was originally developed in Italy, a country known for having significantly high mineral content in its water supply, which created a strong demand for specialized descaling solutions.
The brand has since expanded its reach across the United Kingdom and Europe, becoming a market leader in professional-grade bathroom and kitchen cleaning. Over the decades, it has transitioned from a niche regional solution into a core asset for top-tier multinational corporations. Since the early 1990s, the brand has been under the stewardship of Procter & Gamble, where it benefits from global research and development to maintain its formula's effectiveness on surfaces like chrome, stainless steel, and ceramic.
Today, Viakal remains a cornerstone of the P&G Home Care portfolio. While it reflects its Italian heritage in its primary production sites, it is distributed worldwide by the American multinational, ensuring its availability in major retail and industrial markets.
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