First Price Duo Sjokopålegg

Brand Overview and Origin

First Price is a prominent budget-friendly private label brand in Norway, known for offering essential household and food products at the lowest price points. The brand was established to provide consumers with cost-effective alternatives to international brand leaders. While it originated in Norway to serve the local market, the sourcing of its products is global to maintain competitive pricing.

Manufacturing and Ownership

First Price Duo Sjokopålegg, a popular chocolate and milk-flavored hazelnut spread, is typically manufactured in Belgium. Belgium is internationally recognized for its expertise in chocolate and confectionery production, making it a primary hub for sourcing private-label spreads for European retailers.

Corporate Ownership

The brand is owned and managed by NorgesGruppen, Norway's largest retail conglomerate. NorgesGruppen controls a significant portion of the Norwegian grocery market through its various chains such as Meny, Spar, Kiwi, and Joker. By utilizing the First Price brand, NorgesGruppen leverages its massive purchasing power to source products from specialized international manufacturers, such as those in Belgium, ensuring high production standards while keeping the end-user price low.