Vrbo vacation rental platform

Vrbo, originally known as Vacation Rentals by Owner, is a pioneer in the short-term rental industry. It was founded in 1995 in Aurora, Colorado, providing a digital space for homeowners to list their properties for vacationers. The brand revolutionized the travel industry by moving the traditional localized vacation rental market into a global online space.

In 2006, the brand was acquired by HomeAway, which was later acquired by the Expedia Group in 2015. Under Expedia's management, the brand was consolidated and rebranded from VRBO to Vrbo in 2019 to better compete in the changing digital travel landscape. Today, it operates as a core part of Expedia Group's portfolio, specializing in whole-home rentals rather than shared spaces.

Since Vrbo is a digital service, it is not 'manufactured' in a traditional sense. However, its software development and corporate operations are primarily based in the United States, with significant hubs in Austin, Texas, and Seattle, Washington. The brand is now a key global competitor in the travel and real estate technology sector.