La Vache Qui Rit (The Laughing Cow) cheese

La Vache Qui Rit, internationally known as The Laughing Cow, is a world-renowned brand of processed cheese products. The brand was famously registered in France in 1921 by Léon Bel, who developed the unique recipe for spreadable cheese and the iconic packaging format of individual wedges.

Today, the brand maintains its French heritage with extensive production facilities in France (as indicated by the FR health mark on the packaging displayed), but it has grown into a global powerhouse produced in dozens of countries across Europe, North America, and beyond. The brand is owned by the Bel Group (Groupe Bel), a family-owned multinational company headquartered in Suresnes, France. The group is a leader in the branded cheese sector and continues to innovate with sustainable packaging and 'For All. For Good' corporate responsibility initiatives.