Fairy Platinum Plus Breeze Dishwasher Tablets

Brand History and Evolution

Fairy is a legendary brand originally associated with soap and washing-up liquid. It was founded in the United Kingdom in the late 19th century by Thomas Hedley & Co. of Newcastle upon Tyne. The brand became an iconic household staple in Britain, famously recognized for its 'mild green' liquid and 'walking' baby mascot. Over the decades, it expanded from hand dishwashing liquids to automated dishwashing solutions like the Platinum Plus tablets shown here.

Manufacturing and Distribution

Today, Fairy products are manufactured in several high-tech facilities across Europe and other regions to serve the global market. While distribution for Western Europe and the United Kingdom often sources production from countries like Belgium (specifically the P&G plant in Mechelen) or Italy, the brand's supply chain is international to keep up with high demand. These specific Platinum Plus 'Breeze' tablets are designed with advanced anti-dull technology and liquid-top tabs that are a hallmark of modern cleaning engineering.

Ultimate Ownership and Corporate Identity

Fairy is a jewel in the portfolio of Procter & Gamble (P&G). Although it started as a British brand, P&G acquired Thomas Hedley & Co. in 1930, marking its first major international expansion. As of 2026, P&G remains the ultimate owner, managing the brand from its global headquarters in Cincinnati, Ohio, USA. In different regions, the same product technology is often marketed under the 'Dreft' or 'Dawn' brands, but the Fairy name remains the primary identity in the UK, Ireland, and many parts of Europe and the Middle East.