BeReal App

BeReal is a French social media application that gained massive global popularity in 2022 by promoting authenticity, requiring users to post one unedited photo daily within a two-minute window. Originally launched in 2020 by Alexis Barreyat and Kévin Perreau, the app was designed as a counter-movement to the highly curated and filtered content found on platforms like Instagram.

In June 2024, the brand underwent a significant ownership change when it was acquired by the French mobile app and gaming powerhouse, Voodoo, for approximately €500 million ($537 million). This acquisition marked a new chapter for BeReal, aiming to stabilize its growth and implement sustainable monetization strategies. Although the brand remains headquartered in Paris, its technical infrastructure and data processing are managed across multiple regions to support its international user base.