Fixa Maskindisk Dishwasher Tablets

Fixa is a prominent private label brand established by Axfood AB, one of Sweden's leading food retail groups. The brand was created to provide consumers with high-quality household and kitchen essentials at competitive prices. Its product range is extensive, covering everything from cleaning supplies and laundry detergents to kitchenware and storage solutions.

While the brand is Swedish and owned by Stockholm-headquartered Axfood, the actual manufacturing of Fixa products often involves partnerships with specialized producers across Europe. For the Maskindisk (machine dishwashing) tablets, production has been linked to facilities in both Sweden and Denmark under license from NOPA Nordic A/S, a specialist in eco-labeled cleaning products. These tablets frequently carry the Nordic Swan Ecolabel, reflecting a commitment to environmental standards.

As of the mid-2020s, Axfood remains the ultimate owner of the brand. Axfood itself is majority-owned by Axel Johnson AB, a historic Swedish family-owned conglomerate. Through its retail chains like Willys, Hemköp, and City Gross, Axfood distributes Fixa products widely throughout Sweden, positioning it as a trusted everyday choice for Swedish households.