Bluebird Thinly Cut Salt & Vinegar Potato Chips

Bluebird is one of New Zealand's most iconic snack food brands, carrying a deep heritage within the local market. The brand was originally founded in 1953 by Les Saussey in Auckland, starting as a small business selling popcorn and later expanding into potato chips. Over the decades, it has become a staple in Kiwi households, recognized by its distinctive penguin mascot.

Today, the product is manufactured in New Zealand, specifically at the Bluebird factory in Wiri, Auckland. The packaging proudly highlights the use of 100% NZ grown potatoes, emphasizing its connection to local agriculture.

While the brand has strong local roots, its ownership has transitioned to global corporations. In 2006, Bluebird became part of the PepsiCo family. PepsiCo, an American multinational food, snack, and beverage corporation, serves as the ultimate owner, managing the brand through its regional subsidiary, Bluebird Foods Limited.