OTA Fiberkost wheat bran cereal

OTA Fiberkost is a classic Danish breakfast product known for its high fiber content, primarily consisting of wheat bran, dates, and raisins. The OTA brand is deeply rooted in Danish food history, famously known for 'OTA Solgryn' (oatmeal), which has been a staple of Danish breakfast tables for generations.

The brand was originally established by A/S OTA, a company founded in Copenhagen in the early 20th century. Over the decades, the ownership has changed hands several times. After being part of the Quaker Oats Company (PepsiCo), the OTA brand was eventually sold to the Danish retail giant Coop Danmark. Today, OTA is a private label brand under Coop, produced and distributed within the Danish market to maintain its local heritage and high standards for breakfast nutrition.