Edet Comfort Plus toilet paper

Edet is a well-established brand specializing in home hygiene products, primarily known for its high-quality toilet paper and kitchen rolls. Originally a Dutch brand, Edet was founded in the Netherlands and became a household name recognized for softness and innovation.

Today, Edet is a part of the global Essity group. While much of the production for the Benelux market still occurs at local sites such as those in Cuijk, the brand operates as part of a larger European manufacturing network. The ownership has transitioned through major paper industry mergers, notably from SCA to Essity, which was spun off as a standalone leader in hygiene and health in 2017. Essity is headquartered in Stockholm, Sweden.