Rubies in the Rubble Tomato Ketchup

Rubies in the Rubble is a pioneering British brand focused on sustainable food production and the circular economy. Founded in London, the company is known for its commitment to reducing food waste by utilizing 'wonky' or surplus produce that would otherwise be discarded due to aesthetic standards or oversupply.

The brand's tomato ketchup is characterized by its use of surplus pears alongside tomatoes to provide natural sweetness, significantly reducing the refined sugar content compared to traditional condiments. Since its inception, Rubies in the Rubble has grown from a market stall in Borough Market to a commercially recognized brand available in major supermarkets and food service venues across the UK.

Ownership remains with the original founding entity, which operates as a certified B Corporation, meeting high standards of social and environmental performance. The manufacturing process takes place within the United Kingdom to maintain a local supply chain and minimize the carbon footprint associated with transportation.