Bref Rim Block Toilet Cleaner

Brand Origin and History

Bref is a household cleaning brand with deep European roots, specifically originating from Germany. It was developed by Henkel, a global leader in chemical and consumer goods, to provide innovative solutions for bathroom hygiene and freshness. The brand is particularly well-known for its 'rim block' designs, which hang on the side of the toilet to clean with every flush.

Manufacturing and Australian Market

While Bref is a German brand, its manufacturing is distributed throughout Europe to serve global markets. The specific product shown, identified by its Australian/New Zealand barcode profile (930), is commonly manufactured in Serbia for the Australian market. This allows the parent company to maintain high European quality standards while utilizing specialized production facilities in the Balkan region.

Ownership and Global Presence

The brand remains under the ultimate ownership of Henkel AG & Co. KGaA, headquartered in Düsseldorf, Germany. Henkel is a DAX-listed multinatinal corporation that operates in three business areas: Adhesive Technologies, Beauty Care, and Laundry & Home Care. In Australia, the brand is managed and distributed by Henkel Australia, ensuring that these specialized hygienic products are available in major supermarkets across the country.