Sadia Calabresa Frozen Pizza

Sadia is one of the most iconic food brands in Brazil, originally founded in 1944 in Concórdia, Santa Catarina. It established itself as a leader in processed and frozen foods, becoming famous for its mascot, the 'Lequetreque' chicken, which is visible on the packaging. The brand was created by the Fontana family and revolutionized the Brazilian food industry with refrigerated and frozen logistics.

In 2009, Sadia merged with its main competitor, Perdigão, to form BRF (Brasil Foods), one of the largest food companies in the world. As of 2024, the ultimate ownership of the brand falls under BRF S.A., which recently saw Marfrig Global Foods become its largest shareholder, consolidating a major force in the global animal protein market. The product is manufactured locally in Brazil across various high-tech industrial plants belonging to the BRF group.