grüum här Shampoo Bar

grüum is a British personal care brand that focuses on sustainable, unisex grooming products. The brand was inspired by Scandinavian design principles, emphasizing functionality and minimalism, despite its origins in the United Kingdom. This specific product, the 'här' Shampoo Bar, is marketed as 100% plastic-free and is handmade in England.

The company was founded in Stockport, Greater Manchester, and it remains an independent business. It primarily utilizes a direct-to-consumer subscription model alongside retail partnerships. Its manufacturing approach emphasizes local production within the UK for its solid bar ranges, aligning with its environmental goals of reducing carbon footprint and plastic waste.