Altex Cleaning and Hygiene Products

Altex is a prominent brand in the Romanian market, primarily recognized as a major retailer of electronics and home appliances. However, under its private label and specialized chemical divisions, it produces and distributes a range of cleaning and hygiene products designed for both domestic and industrial use.

The brand's professional cleaning line, often associated with its industrial supply chains in Eastern Europe, focuses on high-efficacy formulations such as surface disinfectants and sanitizers. These products are manufactured within Romania to serve the local market, ensuring compliance with European Union safety and quality standards.

Owned by the Altex group, the brand represents a successful diversification from consumer electronics into home care essentials. The company's vertically integrated approach allows it to control the production quality and distribution through its extensive network of retail outlets across the region.