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Alesto is a private-label brand established by the German discount supermarket giant Lidl. The brand was created to provide a specialized line of dried fruits, nuts, and seed-based snacks for Lidl's diverse European and international markets.
Because Alesto is a retail brand rather than a manufacturer, the production of these peanuts occurs across various countries depending on the sourcing of the raw ingredients and the location of the packaging facility contracted by Lidl. For the Italian market, products are often packaged in Germany or Poland, though peanuts are sourced globally from regions such as Argentina, China, or the USA.
The brand is ultimately owned and managed by the Schwarz Gruppe, based in Germany. As one of the largest retailers in the world, the Schwarz Gruppe maintains strict control over the Alesto brand's supply chain to ensure consistent pricing and quality across its thousands of store locations.
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