McKennedy Smokey-Ranch Sauce

McKennedy American Way is a private label brand created specifically for the German international discount retailer Lidl. Despite its "American Way" marketing and stars-and-stripes aesthetic intended to evoke American culinary culture, the brand is actually of German origin.

The products under this label are primarily manufactured in Germany or other European countries where Lidl operates. The brand serves as a specialized house label for American-style snacks, sauces, and frozen foods during Lidl's themed promotional weeks. The brand is entirely owned and managed by the Lidl Stiftung & Co. KG.