The Humble Co. natural toothpaste

The Humble Co. was founded in 2013 by dentist Noel Abdayem in Stockholm, Sweden, with a mission to create sustainable and socially responsible oral care products. The brand gained international recognition for its bamboo toothbrushes and eco-friendly toothpaste formulations.

The manufacturing of their toothpaste products predominantly takes place in Germany, utilizing high-quality natural ingredients. While the brand remains proudly Swedish in heritage and design, its ownership has evolved; it is currently owned by the Humble Group AB (formerly Bayn Group), a Swedish publicly traded company that focuses on sustainable consumer goods and health-tech. The company maintains a strong focus on its 'Humble Smile Foundation,' which provides oral care to children in need worldwide.